What is digital transformation?

Digital transformation” is one of those terms that people bandy about so often you feel as though you should know what it means. At the same time, it’s used so broadly that it seems almost meaningless! 

So,  what is it really about?

In short, digital transformation is the process of transforming businesses utilising digital technology – replacing manual processes with digital processes or replacing older digital technology with newer digital technology.

Conclude Digital Transformation

Importance of digital transformation for your organization

Whether you are a small one-person business or a large enterprise, digital transformation is a “must-do”. 

You could even argue that it is even more critical for small businesses because it will reduce the time, resources, and costs associated with labour-intensive manual work!

Read more…

The importance of Digital transformation is a big topic. To make navigating your way through it a bit easier, we have curated a list of online resources where you can learn more: 

The Nine Elements of Digital Transformation

A Framework for Digital Business Transformation

Six Stages of Digital Transformation

A Step-By-Step Guide to Digital Transformation

For example:

  • Digitising your business processes enables the kind of tracking tools that will help you monitor and improve service delivery, overall customer satisfaction and customer loyalty.
  • Implementing electronic signatures will simplify your documentation and approval processes in a secure and legally binding manner. 
  • Digital marketing allows you to reach a larger audience at a lower cost while collecting valuable data and analytics about your campaign and target market.
  • An online store or makes it easier for customers to buy from you and has the added benefit of allowing youhttps://concludesa.atlassian.net/secure/BrowseProjects.jspa to track customer purchasing patterns.

Getting started: Common practices

In a post-COVID world, all organisations must adapt to how business has changed or risk falling their competitors who have embraced the “new normal”.

Digital transformation will be different for each organisation and the different challenges, demands and processes they face. However, some common practices provide a basic framework for how to approach digital transformation.  

As a starting point, you will want to consider in which areas of your organisation digitisation can help you:

  • Improve customer experience, 
  • Enhance operational agility, 
  • Empower and enable your team, and 
  • Integrate systems and processes.  

To sum up, digital transformation uses technology to improve or replace processes, increase efficiency and enables organisations to keep up with trends in a fast-paced, ever-changing digital world.

If you’d like to learn more about how we can help you digitally transform your organisation,
why don’t you get in touch?

Impress Your Customer Blog Image

2020 was a bit of a shocker…but it’s time to pick yourself up, dust yourself off, and get back to business.  Here’s how you can get started… and impress your customers in 2021!

Love your customers

Your customers know when you love them.  They really do.  Have you ever dealt with a business where the staff seemed “off” or bored or not really interested in you?  If you had the choice, would you go back there?

Everyone likes to feel valued and appreciated!  Smile, be welcoming!  A little effort goes a long way in customer service and is a great way to impress your customers.

Be responsive

One of the best ways to show your customers that you love them is to be responsive!  At the very least, you need to acknowledge any contact that a customer or potential customer makes with your business. Pick up the phone, answer the email, respond to the Facebook comment or like.  People need to be acknowledged.

Make business easy

It’s really frustrating for your customers when they are trying to get a quote, find an answer, or source some information, and they have to dig around to find it.  Make it easy for your customers to navigate your website, find your phone number, or learn more about your products and pricing.  The easier it is to do business with you, the more likely it is that you will win the deal!

Making business easy is an important way to impress your customers.

Get comfortable selling online

Whether you sell physical products to consumers or focus more on sophisticated B2B solutions, doing business online is becoming more and more important.  If you are uncomfortable with it your customers will be uncomfortable doing business with you.  And guess what?  They will move to a supplier who runs a slick online operation.  The Internet and e-commerce aren’t going away any time soon.  Neither are Zoom sales presentations – after all, they are easier, more convenient, and way cheaper. 

Getting good at online business is no longer optional.  It’s a necessity.

Embrace digital signatures

Most business involves some form of documentation that requires a signature.  In the post-COVID world where we are all doing business online, digital signatures are a must.  They are easy to implement, inexpensive, more secure than wet/paper signatures, and legally binding. Talk to us about your options for an easy way to impress your customers by making your business more digitally secure.

Embrace the Cloud

No, we don’t mean the cloud of smoke above the dumpster fire that was 2020! (Haha)

Cloud computing simply means storing your data and managing your business using online tools and technologies.  Cloud technology is already pervasive – if you are using GSuite, Dropbox, Microsoft 365, or even Gmail, you are already using Cloud technologies.  They are not just for big corporates anymore – there is a wide selection of secure, simple, free, and inexpensive online tools accessible from your laptop, tablet, and phone that anyone can use.

Need help with this? Talk to us.  We’ll help you get set up.

Love what you do

You spend more time working or running your business than you spend doing anything else.  For the sake of your well-being and sanity, and that of your customers, make working FUN! 

Business doesn’t have to be as dry as sawdust. Laugh, share a funny meme, treat your staff to something small that will keep their spirits up, and, most importantly, CELEBRATE your successes. Share them loudly and publicly. There are more people rooting for you and wishing for your success than you can ever imagine.  

People are attracted to positive energy – so make a point of enjoying every moment, and you’ll be amazed at the positive impact it has on your sales pipeline!

What are you doing to make your customers love you in 2021?  Share in the comments!