Email marketing tools are incredibly useful and a great way to save time if you have email subscribers or customers you regularly need to stay connected with. Therefore, they allow you to easily communicate any updates, promotions, and newsletters to your customers. Tools like MailChimp for instance, have added benefits like templates and analytic capabilities that track open and click rates.
With the help of tools like WIX and WordPress creating a basic website has never been easier. Every business needs a website and with the right content, you can easily attract and keep your customers engaged.
Website analytic tools provide that much-needed insight into how your customers are engaging with you online. As a result, they enable you to see who is using your site and which pages are getting the most or least traffic. Google Analytics provides insights as to the source of your traffic and their eCommerce analytics shows you how your products are selling and where you can improve certain processes.
Customer Relationship Management (CRM)
CRM systems are a must for every business, they provide a central location for all of your customer information. Not only is your customer information securely saved in one place, but you are also able to track all customer interactions, create pipelines and workflows. CRM systems also provide you with analytical reports where you can easily identify gaps within your client engagement. There is a multitude of CRM systems available but some of our favourites include HubSpot and Salesforce.
Not every business can afford the luxury of a full-time human resources administrator but fortunately, there are many HR management software tools available to ease this admin intensive but necessary function. These tools manage all your requirements from payroll through to tracking and managing employee leave. Companies like BambooHR, Deel and GoCo are popular amongst small businesses.
Keeping track of your income and expenses, invoicing and all the financial related tasks that come along with any business can be highly admin intensive. Accounting software eases this burden and there are many options available depending on your needs. Xero is a powerful and easy to use platform, which comes highly recommended.