2020 was a bit of a shocker…but it’s time to pick yourself up, dust yourself off, and get back to business. Here’s how you can get started… and impress your customers in 2021!
Love your customers
Your customers know when you love them. They really do. Have you ever dealt with a business where the staff seemed “off” or bored or not really interested in you? If you had the choice, would you go back there?
Everyone likes to feel valued and appreciated! Smile, be welcoming! A little effort goes a long way in customer service and is a great way to impress your customers.
One of the best ways to show your customers that you love them is to be responsive! At the very least, you need to acknowledge any contact that a customer or potential customer makes with your business. Pick up the phone, answer the email, respond to the Facebook comment or like. People need to be acknowledged.
Make business easy
It’s really frustrating for your customers when they are trying to get a quote, find an answer, or source some information, and they have to dig around to find it. Make it easy for your customers to navigate your website, find your phone number, or learn more about your products and pricing. The easier it is to do business with you, the more likely it is that you will win the deal!
Making business easy is an important way to impress your customers.
Get comfortable selling online
Whether you sell physical products to consumers or focus more on sophisticated B2B solutions, doing business online is becoming more and more important. If you are uncomfortable with it your customers will be uncomfortable doing business with you. And guess what? They will move to a supplier who runs a slick online operation. The Internet and e-commerce aren’t going away any time soon. Neither are Zoom sales presentations – after all, they are easier, more convenient, and way cheaper.
Getting good at online business is no longer optional. It’s a necessity.
Embrace digital signatures
Most business involves some form of documentation that requires a signature. In the post-COVID world where we are all doing business online, digital signatures are a must. They are easy to implement, inexpensive, more secure than wet/paper signatures, and legally binding. Talk to us about your options for an easy way to impress your customers by making your business more digitally secure.
Embrace the Cloud
No, we don’t mean the cloud of smoke above the dumpster fire that was 2020! (Haha)
Cloud computing simply means storing your data and managing your business using online tools and technologies. Cloud technology is already pervasive – if you are using GSuite, Dropbox, Microsoft 365, or even Gmail, you are already using Cloud technologies. They are not just for big corporates anymore – there is a wide selection of secure, simple, free, and inexpensive online tools accessible from your laptop, tablet, and phone that anyone can use.
Need help with this? Talk to us. We’ll help you get set up.
Love what you do
You spend more time working or running your business than you spend doing anything else. For the sake of your well-being and sanity, and that of your customers, make working FUN!
Business doesn’t have to be as dry as sawdust. Laugh, share a funny meme, treat your staff to something small that will keep their spirits up, and, most importantly, CELEBRATE your successes. Share them loudly and publicly. There are more people rooting for you and wishing for your success than you can ever imagine.
People are attracted to positive energy – so make a point of enjoying every moment, and you’ll be amazed at the positive impact it has on your sales pipeline!
What are you doing to make your customers love you in 2021? Share in the comments!